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Anita Baldwinson

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Pandemic Puppy Purchasing: Opportunity at Retail

Posted by Anita Baldwinson on July 29, 2021

np_Cavalier spaniel sitting on the grass with leash on_5oZ7m0_free (1)

Have you noticed, it seems like everyone has a new pet. On Facebook, a show of hands in any social group proves many caved and bought a pandemic puppy. Comments range from hell yes, to huge excitement surrounding the new fur baby (and a million pictures). Some raise their hands with some embarrassment (with pictures and pup names also included).

"During the COVID-19 pandemic, nearly one in three of Americans adopted a pet, according to the Insurance Research Council’s October 2020 report and 85 million families own a pet." 1. In 2020, the pet category market size was $104 Billion. 2

So why are we, as SAS Retail Services, writing about the uptick in the purchase of puppies? At retail, the pet category is a complex category with multiple manufacturers, much variety, many, many SKUs. It's a category that can be quite profitable for retailers. It's also a category that, like those young pups, is HIGH MAINTENANCE. Here's a recent Supermarket News article about some of the challenges.

Keeping in stock is key and people just really like purchasing for their pets, so introducing a well-thought-through variety of products is also important. That's where we can help. Call us complex category crazy, but we love working these categories, and we are experts.

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Topics: Merchandising, compliance, #storelevelexecution, #restockingstores, store resets, grocery retailers, grocery retail renovations

Alcohol sales lose spirit: opportunity at retail

Posted by Anita Baldwinson on June 25, 2021

Alcohol category

As the country opens up there will once again shift in consumption patterns. Restaurant patios will once again fill. And, as confidence increases, people will move from at-home alcohol consumption to out-of-home consumption.  According to a recent CNN article, alcohol sales fell for the first time since the pandemic began.

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Topics: Merchandising, build your brand at retail

Categories Trending At Retail Create Need For Store Remodels

Posted by Anita Baldwinson on December 18, 2020

Noun_Project_vegetarian bowl_47k7z4_by Anna_Ivanova

Consumers, with the change in routine and habits are making different choices than they were even eight months ago. There has been a definite shift where money is being spent and this requires grocery retailers to act and change up stores in response to that shift. I recently attended a Supermarket News industry webinar that highlighted some of those changes. Some were surprising, others were not. Here’s a broad sweep list:

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Topics: Merchandising, millennials, trends, boost product sales, appeal to millennials at retail, #retailexecution, #storelevelexecution, #pointofpurchase, Health, store conversions, covid grocery category increases, in-store execution, grocery industry change, new store set-up, grocery retail renovations

Need To Switch Priorities at Grocery Retail?

Posted by Anita Baldwinson on December 3, 2020

Project merchandisers setting a section to plan

We are Ready With a Playbook

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Topics: Merchandising, logistics, resets, stay in stock, CPG companies, Retail Stores, Restocking at Retail, #cpgcompanies, Grocery, Anxiety, grocery retailers, in-store execution

Retailers Acquiring Stores or Setting Up New Distribution Reduce Headaches

Posted by Anita Baldwinson on November 3, 2020

Conversion to new ownership tagging made simpleThis year may escalate unprecedented changes to the grocery retail environment. Grocery retail, despite having a boon year for growth had previously been challenged on many fronts and the current economic climate, among other things, may mount those challenged retailers.
Amazon’s stronghold in the e-commerce space was made even stronger by consumers sheltering in place and trip consolidation. Direct to consumer companies are also gaining market. Shopper behavior, which has been shaping store sets and sizes, may also see dramatic changes. Categories that were often an afterthought at retail have come to the forefront.

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Topics: mergers and acquisitions, store conversions, new distribution center, store resets, private brands, distribution center conversion, consumer shopping rotation, shopping trip consolidation, covid grocery category increases, grocery retailers, ise, in-store execution, purchase grocery retail locations, shopper marketing, grocery industry change, pick and pack e-commerce, source of supply moves, new store set-up, grocery retail renovations

Rethinking Staple Categories For Added Profits In Grocery

Posted by Anita Baldwinson on July 3, 2019

Merchandising_HBC

As with so many things, Millennials are making changes and redefining how we think about customer experience. Shopper types have changed and continue to evolve. The relentless rise of on-line continues to shape expectations at store level also. Shoppers and consumers are certainly more educated today and peer reviews play into expectations as well creating fluidity of loyalty. No doubt, exceeding expectations at the point of purchase is key in gaining market share, across all industries. For grocers, the opportunities to continue capture this demographic are rife. Most especially, the HBC (health and beauty care) and GM (general merchandise) categories have so much potential to introduce unique products that appeal.

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Topics: Merchandising, product movement, one contact for merchandising, retail re-alignment, causal data collection, checkout management, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, set up displays quicker, appeal to millennials at retail

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