Have you noticed, it seems like everyone has a new pet. On Facebook, a show of hands in any social group proves many caved and bought a pandemic puppy. Comments range from hell yes, to huge excitement surrounding the new fur baby (and a million pictures). Some raise their hands with some embarrassment (with pictures and pup names also included).
"During the COVID-19 pandemic, nearly one in three of Americans adopted a pet, according to the Insurance Research Council’s October 2020 report and 85 million families own a pet." 1. In 2020, the pet category market size was $104 Billion. 2
So why are we, as SAS Retail Services, writing about the uptick in the purchase of puppies? At retail, the pet category is a complex category with multiple manufacturers, much variety, many, many SKUs. It's a category that can be quite profitable for retailers. It's also a category that, like those young pups, is HIGH MAINTENANCE. Here's a recent Supermarket News article about some of the challenges.
Keeping in stock is key and people just really like purchasing for their pets, so introducing a well-thought-through variety of products is also important. That's where we can help. Call us complex category crazy, but we love working these categories, and we are experts.
Recently, we have completed the following for our Retail and CPG partners:
- Placing fresh food coolers
- Resetting sections periodically
- Cutting in new items
- Stocking weekly orders
- Ensuring all products are tagged properly
- Placing displays and POS
- Audit work
We also handle the heavy lifting such as expanding the category through store remodel. We do the work to realize your vision at retail and most importantly help you reap the rewards of all of those pandemic puppy purchases.
See you in the pet aisle.
Image credit: Cavalier spaniel sitting on the grass with leash on by Anna Fotyma from NounProject.com, Two cavalier spaniels liking their lips by Anna Fotyma from NounProject.com
2. Pet Industry Market Size, Trends & Ownership Statistics https://www.americanpetproducts.org/press_industrytrends.aspst content here…