Consumers, with the change in routine and habits are making different choices than they were even eight months ago. There has been a definite shift where money is being spent and this requires grocery retailers to act and change up stores in response to that shift. I recently attended a Supermarket News industry webinar that highlighted some of those changes. Some were surprising, others were not. Here’s a broad sweep list:
Topics: Merchandising, millennials, trends, boost product sales, appeal to millennials at retail, #retailexecution, #storelevelexecution, #pointofpurchase, Health, store conversions, covid grocery category increases, in-store execution, grocery industry change, new store set-up, grocery retail renovations
As with so many things, Millennials are making changes and redefining how we think about customer experience. Shopper types have changed and continue to evolve. The relentless rise of on-line continues to shape expectations at store level also. Shoppers and consumers are certainly more educated today and peer reviews play into expectations as well creating fluidity of loyalty. No doubt, exceeding expectations at the point of purchase is key in gaining market share, across all industries. For grocers, the opportunities to continue capture this demographic are rife. Most especially, the HBC (health and beauty care) and GM (general merchandise) categories have so much potential to introduce unique products that appeal.
Topics: Merchandising, product movement, one contact for merchandising, retail re-alignment, causal data collection, checkout management, in stock at retail, CPG companies, build your brand at retail, national merchandising coverage, set up displays quicker, appeal to millennials at retail
