We begin a new year, and with it comes the motivation to "be better", to "do better". We take what we learn from our previous and apply our own changes in order to improve ourselves. This is what is important. As unique individuals, "better" isn't the same for everyone, and while there are some universal truths, such as getting enough sleep, eating healthy, reducing stress, and moving your body, there are many diverse thoughts as to how to accomplish those things.
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The masks are coming off and America is opening up. The newest CDC regulations have sparked a new wave of interactions, and people are beginning to step back into the social light. And, they're bringing pre-Covid practices with them.
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A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping. A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo.
But, what does this mean for Grocers and CPG companies?
Topics: Merchandising, Retail, Distribution, logistics, mapping, cpg, product movement, product cut-in, resets, front-end management, retail sales data, causal data collection, in stock at the front end, stay in stock, in stock at retail, CPG companies, build your brand at retail, set up displays quicker, gig economy, planograms, people powered, Data Collection, Analytics, modules, #storelevelexecution, #restockingstores, #peoplepowered, Retail Stores, Restocking at Retail, Retail Execution, COVID-19, Coronavirus, jobs, #instoremarketing, #cpgcompanies, Team Members, store resets, private brands, consumer shopping rotation, covid grocery category increases, grocery retailers, shopper marketing, grocery industry change, #possible, Cosmetics, Beauty, Makeup, #WeAreSASRetail