Have you noticed, it seems like everyone has a new pet. On Facebook, a show of hands in any social group proves many caved and bought a pandemic puppy. Comments range from hell yes, to huge excitement surrounding the new fur baby (and a million pictures). Some raise their hands with some embarrassment (with pictures and pup names also included).
"During the COVID-19 pandemic, nearly one in three of Americans adopted a pet, according to the Insurance Research Council’s October 2020 report and 85 million families own a pet." 1. In 2020, the pet category market size was $104 Billion. 2
So why are we, as SAS Retail Services, writing about the uptick in the purchase of puppies? At retail, the pet category is a complex category with multiple manufacturers, much variety, many, many SKUs. It's a category that can be quite profitable for retailers. It's also a category that, like those young pups, is HIGH MAINTENANCE. Here's a recent Supermarket News article about some of the challenges.
Keeping in stock is key and people just really like purchasing for their pets, so introducing a well-thought-through variety of products is also important. That's where we can help. Call us complex category crazy, but we love working these categories, and we are experts.