A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping. A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo.
Topics: Merchandising, Retail, Distribution, logistics, mapping, cpg, product movement, product cut-in, resets, front-end management, retail sales data, causal data collection, in stock at the front end, stay in stock, in stock at retail, CPG companies, build your brand at retail, set up displays quicker, gig economy, planograms, people powered, Data Collection, Analytics, modules, #storelevelexecution, #restockingstores, #peoplepowered, Retail Stores, Restocking at Retail, Retail Execution, COVID-19, Coronavirus, jobs, #instoremarketing, #cpgcompanies, Team Members, store resets, private brands, consumer shopping rotation, covid grocery category increases, grocery retailers, shopper marketing, grocery industry change, #possible, Cosmetics, Beauty, Makeup, #WeAreSASRetail
We are Ready With a Playbook
Topics: Merchandising, logistics, resets, stay in stock, CPG companies, Retail Stores, Restocking at Retail, #cpgcompanies, Grocery, Anxiety, grocery retailers, in-store execution
Ever wonder why supermarkets look the same, or how and why product location is universal to certain retail chains?
SAS Retail Services is one of the top experts when it comes to inputting merchandising plans and executing Planograms, or as the industry gurus would say, POGs. POGs are used in the merchandising industry as an organizational tool for stores to take their visual standards and make them come to life!
It’s why you as a consumer can walk into chains across America and know your way around without too many interruptions. Sometimes you’ll see a POG in action with empty shelves, or aisles temporarily denying access. We as consumers may find it troublesome and scoff at the ‘Please excuse our mess’ signs, but what we don’t see are the many people who make these ‘disaster zones’ turnaround in a matter of hours. What we see as inconvenient, they see as a puzzle, a plan, and then a well-executed, team-oriented work-of-art.
“As competition increases, we're seeing [retailers] becoming more aware of the importance of correctly merchandising their products. That awareness is leading to better…planograms and other marketing aids provided to retailers directly from the suppliers”
-thebalancesmb.com
Topics: Remodel, Merchandising, trends, logistics, tng, retail re-alignment, build your brand at retail, national merchandising coverage, set up displays quicker, POG, planograms