When I look at the headlines of what's happening at retail, it looks like this year, like most, will not be immune to change. While inflation is softening (finally), consumers will continue to make shifts in order to best take care of their families and finances.
"Asked how they were dealing with the higher prices, 57% of respondents said that they were buying less food, 52% said that they were buying less expensive store brands, and 48% said that they were buying less expensive national brands. Thirty-seven percent of respondents said that they were shopping at less expensive grocery stores".1
Our collective experience over the last few years created trends
The last few years have also given rise to new routines and new consumption patterns. In a recent article, "Where are Consumers Heads - and Wallets - This Year?" two trends jumped out that highlighted opportunities at retail:
"With consumers refocusing their priorities during a stress-filled decade, Euromonitor emphasized the emerging importance of short-term buying approaches that often include surprise-and-delight items. Euromonitor’s experts recommended that businesses create campaigns targeting special occasions and offer instant gratifications that can still fit within budget constraints."2
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Topics:
planograms,
#retailexecution,
#retailpartners,
#momentofpurchase,
Behind the scenes,
space planning
The masks are coming off and America is opening up. The newest CDC regulations have sparked a new wave of interactions, and people are beginning to step back into the social light. And, they're bringing pre-Covid practices with them.
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Topics:
Merchandising,
product movement,
boost product sales,
front-end management,
retail re-alignment,
in stock at the front end,
planograms,
people powered,
Audits,
Retail Stores,
Coronavirus,
TNG Retail Services,
Health,
Resources,
store resets,
private brands,
grocery retailers,
in-store execution,
Cosmetics,
Beauty,
Makeup,
looking good,
makeup aisle,
beauty aisle,
increase sales
A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping. A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo.
But, what does this mean for Grocers and CPG companies?
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Topics:
Merchandising,
Retail,
Distribution,
logistics,
mapping,
cpg,
product movement,
product cut-in,
resets,
front-end management,
retail sales data,
causal data collection,
in stock at the front end,
stay in stock,
in stock at retail,
CPG companies,
build your brand at retail,
set up displays quicker,
gig economy,
planograms,
people powered,
Data Collection,
Analytics,
modules,
#storelevelexecution,
#restockingstores,
#peoplepowered,
Retail Stores,
Restocking at Retail,
Retail Execution,
COVID-19,
Coronavirus,
jobs,
#instoremarketing,
#cpgcompanies,
Team Members,
store resets,
private brands,
consumer shopping rotation,
covid grocery category increases,
grocery retailers,
shopper marketing,
grocery industry change,
#possible,
Cosmetics,
Beauty,
Makeup,
#WeAreSASRetail
How do you encourage customers to shop, but also get them to do it quickly and efficiently?
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Topics:
Remodel,
Merchandising,
general merchandise,
trends,
Distribution,
jhooks,
mapping,
cpg,
product movement,
boost product sales,
product cut-in,
resets,
retail sales data,
in stock at the front end,
CPG companies,
build your brand at retail,
set up displays quicker,
POG,
planograms,
Data Collection,
#restockingstores,
Retail Stores,
Restocking at Retail,
COVID-19,
#instoremarketing,
#cpgcompanies,
Stores,
Grocery,
Albertsons,
TNG Retail Services,
Health,
Safety,
#wereinthistogether,
new distribution center,
store resets,
private brands,
shopping trip consolidation,
grocery retailers,
in-store execution,
shopper marketing,
grocery industry change,
new store set-up,
grocery retail renovations
Ever wonder why supermarkets look the same, or how and why product location is universal to certain retail chains?
SAS Retail Services is one of the top experts when it comes to inputting merchandising plans and executing Planograms, or as the industry gurus would say, POGs. POGs are used in the merchandising industry as an organizational tool for stores to take their visual standards and make them come to life!
It’s why you as a consumer can walk into chains across America and know your way around without too many interruptions. Sometimes you’ll see a POG in action with empty shelves, or aisles temporarily denying access. We as consumers may find it troublesome and scoff at the ‘Please excuse our mess’ signs, but what we don’t see are the many people who make these ‘disaster zones’ turnaround in a matter of hours. What we see as inconvenient, they see as a puzzle, a plan, and then a well-executed, team-oriented work-of-art.
“As competition increases, we're seeing [retailers] becoming more aware of the importance of correctly merchandising their products. That awareness is leading to better…planograms and other marketing aids provided to retailers directly from the suppliers”
-thebalancesmb.com
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Topics:
Remodel,
Merchandising,
trends,
logistics,
tng,
retail re-alignment,
build your brand at retail,
national merchandising coverage,
set up displays quicker,
POG,
planograms
