The masks are coming off and America is opening up. The newest CDC regulations have sparked a new wave of interactions, and people are beginning to step back into the social light. And, they're bringing pre-Covid practices with them.
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A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping. A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo.
But, what does this mean for Grocers and CPG companies?
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How do you encourage customers to shop, but also get them to do it quickly and efficiently?
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This year may escalate unprecedented changes to the grocery retail environment. Grocery retail, despite having a boon year for growth had previously been challenged on many fronts and the current economic climate, among other things, may mount those challenged retailers.
Amazon’s stronghold in the e-commerce space was made even stronger by consumers sheltering in place and trip consolidation. Direct to consumer companies are also gaining market. Shopper behavior, which has been shaping store sets and sizes, may also see dramatic changes. Categories that were often an afterthought at retail have come to the forefront.
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Topics: mergers and acquisitions, store conversions, new distribution center, store resets, private brands, distribution center conversion, consumer shopping rotation, shopping trip consolidation, covid grocery category increases, grocery retailers, ise, in-store execution, purchase grocery retail locations, shopper marketing, grocery industry change, pick and pack e-commerce, source of supply moves, new store set-up, grocery retail renovations