SAS Retail Services Blog

PRODUCT TRENDS REQUIRE ANOTHER PIVOT AT RETAIL

Posted by Megan Reinertson on July 19, 2021

Covid-19 turned the world on its head.  We're defining new norms and what once made sense, is up for individual assumption and acceptance. Especially throughout the United States.  The Real Estate market had an astronomical increase rate over the last two years with no signs of correction, pet shelters' inventory is at an all-time low (YAY!) and auto-lots are practically begging people to trade-in their vehicles; almost making non-classic cars an appreciating asset.  Analysts are on a non-stop statistical hunt with our consumption and spending. 

What about shopping trends within retail? 

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Topics: Remodel, Merchandising, Retail, trends, Distribution, cpg, product movement, boost product sales, product cut-in, resets, front-end management, retail re-alignment, in stock at the front end, stay in stock, Data Collection, #storelevelexecution, #restockingstores, Retail Stores, Restocking at Retail, COVID-19, Coronavirus, #cpgcompanies, Grocery, TNG Retail Services, Team Members, store resets, covid grocery category increases, grocery retailers, in-store execution, grocery industry change, grocery retail renovations, Makeup, makeup aisle, beauty aisle, increase sales, merchandise organization, Behind the scenes

Shoppers are returning to retail. We're ready for them.

Posted by Megan Reinertson on May 5, 2021

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A rise in in-store retail shopping is underway. With the Covid-19 vaccinations becoming more readily available and easier to access/administer, people are feeling more comfortable with 'normal activities,' including grocery shopping.  A recent study by Inmar Intelligence found that 27% of consumers are headed back to the stores, while 38% will continue an online and in-store combo. 

But, what does this mean for Grocers and CPG companies? 

There may not be a mad rush of consumers bombarding stores, but retailers need to strategize. Grocery will once again be competing for that 'share of stomach'. The time of 'last minute' items, or the 'in-a-pinch visit' is not quite back to regular and shoppers' are still taking a stock-up approach.  Therefore, retail facilities must accommodate an increase of shoppers looking to bulk-up on ALL items.

               “Retailers must prepare for this longer-term shift, not only in terms of stock, but also                                         providing today’s hybrid shoppers with a seamless omnichannel experience across a                                       variety of touchpoints. No matter the age, shoppers expect to receive personalization,                                     convenience, and cost savings during each of their grocery trips.”

                                                           - Spencer Baird, Inmar Intelligence Executive Vice President

Wait: It's not only groceries consumers are purchasing in stores.

Another poll taken by Inmar Intelligence found the same consumers returning to stores either full-time or part-time will also increase their restaurant and dine-out visits. 38%, in fact. Of those, 51% are between the ages of 26-35.  Why the feeling of social situation comfort?  More people fully vaccinated and offices re-opening their doors. 

With people becoming more social and involved in social atmospheres, cosmetic sales have seen an upturn.  Considering the beauty industry saw a 30% closure due to the global pandemic, this direction is beyond welcomed.  - McKinsey & Company

Before the global pandemic, 85% of people used to buy various beauty products in the stores.  After the first round of closures and Covid-19 practices were enforced, cosmetic sales dipped drastically.  And, as 2020 continued, they fell further.  Makeup and various beauty products were purchased less and 17% of women stopped wearing makeup completely on account of the coronavirus. Why?  39% of women said they stopped wearing makeup because of the mask-wearing policies, remote working (31%), and social distancing (11%)

Now that the world is opening back up, individuals who purchased and wore cosmetics previously are returning to the beauty world.  And, those same individuals who purchased their products in retail and grocery stores are coming back to the beauty aisle. And, they are bringing their bulk-mentality with them.  

Cosmetic pic

Ask yourself- how have you prepared?  What is your game plan?  How do I focus on a category that was perhaps disregarded?  That's where TNG Retail Services can help.

Even during 2020, a major grocery retailer asked us to complete 300 stores. This year we were awarded 1300+.  Why?  Because our team understands the complexity of cosmetic resets. Each section has multiple vendors with unique displays, graphics, and fixtures. Each location needs to be strategically planned and executed. And, that does not even take into account products and manufactured displays arriving separately. Or, controlling the fixtures logistics. All those moving pieces are a big burden for grocery stores. Not too worry.  We're prepped for that.

Covid-19 creates unpredictable shopper-experiences. It is an opportunity for retail. For all of your major moves, promotional plans, and reactivation of categories, TNG Retail Services activates your vision in store. 

If you're curious about learning more, contact us. 

I want to learn more

 

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Topics: Merchandising, Retail, Distribution, logistics, mapping, cpg, product movement, product cut-in, resets, front-end management, retail sales data, causal data collection, in stock at the front end, stay in stock, in stock at retail, CPG companies, build your brand at retail, set up displays quicker, gig economy, planograms, people powered, Data Collection, Analytics, modules, #storelevelexecution, #restockingstores, #peoplepowered, Retail Stores, Restocking at Retail, Retail Execution, COVID-19, Coronavirus, jobs, #instoremarketing, #cpgcompanies, TNG Retail Services, Team Members, store resets, private brands, consumer shopping rotation, covid grocery category increases, grocery retailers, shopper marketing, grocery industry change, #possible, Cosmetics, Beauty, Makeup

Albertsons named Top Retailer for 2020

Posted by Megan Reinertson on July 24, 2020

Essential Services are synonymous now more than ever with the year 2020.  Everyday items and tasks once seen as instinctual, are now scrutinized and strategized.  The public demands a constant supply of these services but are at the ready to analyze HOW people involved are acting in their surroundings. fridge 1

Amidst the chaos and uncertainty, the retail and grocery ‘worlds’ stepped up their game.  There was no option of shutting down, only ramping up.  Delivery and carry-out service initiatives were made high priorities.  An increase in personnel and hours were needed to fulfill new procedures.  All of this done with low-inventoried cleaner, gloves and masks.

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Topics: Remodel, Merchandising, Retail, resets, culture, #peoplepowered, Retail Stores, Restocking at Retail, COVID-19, Coronavirus, Stores, Grocery, Albertsons

Opportunity is out there

Posted by Megan Reinertson on June 5, 2020

The impact of COVID-19 and the ongoing economic and public struggles leaves the Country feeling divided and unsure of where we will all end up.  Many of us are left wondering, how do we proceed?

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Topics: Remodel, Merchandising, Retail, millennials, employees, cpg, gig economy, people powered, technology, training, #peoplepowered, Retail Stores, Restocking at Retail, COVID-19, jobs, full-time, part-time, flexible, overnight, lead, manager, hiring, ppe, first shift, second shift, third shift

Compliance Watch: your Tool for advanced Promotional Displays and Results

Posted by Megan Reinertson on January 14, 2020

Cincy Photos (79 of 113)In the retail and Consumer Product Goods (CPG) world, we take for granted the success of what flies off the shelves and what gets lost in the shuffle of ever-changing trends. With constant movement and consumer shopping habits, it is easy for products and procedures to fall through the cracks. This is also true for promotional displays throughout stores. The only way to combat this is with top employees equipped with the necessary tools to not only get the job done, but get it done right.

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Topics: Retail, product movement, data validation, retail sales data, causal data collection, in stock at retail, CPG companies, national merchandising coverage, set up displays quicker, Data Collection, Audits, Auditing, compliance, technology

Power Up Your Front End with Merchandising

Posted by John Perner on April 11, 2019

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Topics: Merchandising, Retail, cpg, product movement, boost product sales, front-end management, in stock at the front end, checkout management, stay in stock, in stock at retail

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